Ecommerce customer support refers to how ecommerce businesses assist their customers, from making online purchases to resolving issues post sale. The main aim of ecommerce customer support is to help online businesses improve their customer experience to keep their customers loyal, while attracting new customers. In this fast-paced online ecosystem, ecommerce customer support is quickly becoming a necessary requirement for success for any online business. Data from Microsoft indicates that about 95% of consumers feel customer service is essential in maintaining brand loyalty.
